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A Record-Breaking Year for BMW Group: Achieving New Heights in Sales and E-Mobility Growth

January 22, 2024

The BMW Group has once again proven its dominance in the automotive industry with a remarkable performance in 2023. The company achieved record-breaking sales figures and exceeded its ambitious e-mobility growth targets, solidifying its position as a pioneer in the field. With a comprehensive range of fully-electric models and a strong focus on customer satisfaction, the BMW Group continues to lead the way in innovation and sustainability.

Impressive Sales Figures

In 2023, the BMW Group delivered a staggering total of 2,555,341 vehicles to customers worldwide, marking a significant 6.5% increase compared to the previous year. This achievement represents an all-time sales high for the company, highlighting the strong demand for its brands – BMW, MINI, and Rolls-Royce. The fourth quarter of 2023 witnessed a notable surge in sales, with 718,778 units delivered, reflecting a remarkable 10.3% growth.

The Power of Strong Brands

The BMW Group owes its success to the exceptional performance of its renowned brands. BMW, Rolls-Royce, and BMW Motorrad all achieved record-breaking sales in 2023, reaffirming their positions as leaders in their respective segments. The BMW brand, in particular, maintained its dominance in the global premium segment, with sales reaching an all-time high of 2,253,835 vehicles, representing a remarkable growth of 7.3%.

Electrifying Growth in the E-Mobility Sector

Embracing the growing demand for electric vehicles, the BMW Group has made significant strides in the e-mobility sector. With a strong commitment to sustainability, the company achieved its goal of having fully-electric vehicles account for 15% of total sales in 2023. A total of 376,183 fully-electric vehicles were delivered to customers, reflecting a remarkable year-on-year growth of 74.4%.

The BMW Group's dedication to electrification has been rewarded with exceptional sales figures. The company's fully-electric vehicle sales in 2023 significantly outperformed the overall market for electric vehicles, further establishing its role as an e-mobility pioneer. In the fourth quarter alone, 129,316 fully-electric vehicles were delivered to customers, representing a remarkable growth of 47.7%.

Building a Strong Foundation for the Future

The BMW Group shows no signs of slowing down in its pursuit of e-mobility excellence. With an extensive range of more than 15 fully-electric models across its brands, the company is well-positioned for dynamic growth in the coming years. In 2024, one in every five newly delivered vehicles by the BMW Group will have a fully-electric drive train, and by 2025, this figure is expected to increase to one in four.

Jochen Goller, member of the Board of Management of BMW AG, responsible for Customer, Brands, Sales, expressed confidence in the company's ability to maintain its BEV (Battery Electric Vehicle) growth trajectory in 2024. He stated, "We see continued high demand for our fully-electric products and, based on our strong, cross-brand product portfolio, expect to sell more than half a million fully-electric vehicles in 2024."

BMW Brand: Leading the Pack

The BMW brand continues to lead the global premium segment, solidifying its position as a top choice among discerning customers worldwide. With a total of 2,253,835 vehicles delivered in 2023, the brand experienced a remarkable growth of 7.3%. The BMW brand's fully-electric vehicles, in particular, witnessed high demand, with a total of 330,596 units delivered, reflecting a remarkable growth of 92.2%.

The BMW brand's success can be attributed to its diverse lineup of vehicles, catering to a wide range of customer preferences. Models such as the BMW 7 Series and the BMW X7, particularly in the upper price segment, experienced strong demand in 2023. The introduction of fully-electric models like the BMW iX1 and the BMW i4 further fueled the brand's sales growth. The BMW X1, BMW 3 Series, and the BMW X3 also remained popular choices among customers.

BMW M GmbH: Setting New Records

BMW M GmbH, the performance division of the BMW Group, celebrated its best-ever sales performance in 2023, with a remarkable increase of 14.3% compared to the previous year. A total of 202,530 performance and high-performance cars were sold, showcasing the brand's commitment to delivering exhilarating driving experiences. The success can be attributed to the market launch of high-performance models like the M2, XM, and M3 Touring, as well as the introduction of the BMW i4 M50, a fully-electric performance model.

The transformation towards electromobility is evident in BMW M GmbH's lineup, with the BMW i4 M50 emerging as the best-selling BMW M car. This achievement demonstrates the brand's commitment to embracing sustainable solutions without compromising on performance. The BMW i4 M50 is a prime example of the company's systematic approach to electrification. Furthermore, the executive and luxury car segments were enriched with the addition of fully-electric models such as the BMW i5 M60 and the BMW i7 M70.

MINI Brand: Thriving in the Electric Era

The MINI brand, known for its iconic design and agile performance, also experienced growth in 2023. With a total of 295,474 vehicles delivered, the brand witnessed a modest growth of 0.9%. However, the fully-electric MINI models demonstrated impressive sales growth, with a 3.5% increase to 45,261 units. The MINI Cooper SE, released in 2020, remained the best-selling MINI model variant, contributing significantly to the brand's success.

MINI's commitment to electrification is evident in its product strategy. The fully-electric MINI Cooper SE Convertible made its debut in 2023 and was met with overwhelming demand. The limited edition of 999 units sold out in most markets within weeks of its announcement. Fully-electric vehicles now account for 15.3% of total MINI sales for the year 2023.

The MINI family is set to expand further in 2024 with the introduction of new models. The fully-electric MINI Cooper SE and MINI Cooper E will be joined by two additional fully-electric models, the MINI Countryman SE and the MINI Countryman E. Both the MINI Cooper and the MINI Countryman will also be available with internal combustion engines. Additionally, the highly anticipated new MINI Aceman, a compact five-seater crossover, will be exclusively available as a pure-electric model.

Rolls-Royce: Defining Luxury and Exclusivity

Rolls-Royce Motor Cars celebrated a momentous year in 2023, with exceptional global demand for its luxury vehicles and record-breaking orders for Bespoke projects. The brand delivered an impressive total of 6,032 cars to customers, representing the highest recorded sales in its history. Rolls-Royce witnessed significant growth in most of the 50 markets it operates in, further solidifying its position as the epitome of luxury.

The value of Rolls-Royce's Bespoke projects, which cater to the individual preferences of each client, also experienced remarkable growth. To meet the increasing demand for personalised and unique vehicles, Rolls-Royce expanded its international Private Office network. New offices in Shanghai, Seoul, and North America will further enhance the company's ability to deliver complex and exclusive Bespoke projects. Furthermore, substantial investment in the Home of Rolls-Royce at Goodwood, UK, will enhance capabilities for Bespoke projects, including Coachbuild.

Rolls-Royce Spectre, the brand's highly anticipated first fully-electric motor car, made its debut in 2023. Deliveries of Spectre began as planned in the fourth quarter, with orders already stretching into 2025. Despite the introduction of electrification, demand for all current Rolls-Royce models remains strong. The Cullinan, the brand's luxury SUV, is the most requested model worldwide, followed by the Ghost. The Phantom continues to represent the pinnacle of Rolls-Royce craftsmanship.

BMW Motorrad: A Historic Milestone

BMW Motorrad, the motorcycle division of the BMW Group, celebrated its centenary year with its highest-ever sales figures. A total of 209,257 motorcycles and scooters were delivered to customers, representing a remarkable growth of 3.1% compared to the previous year. The brand witnessed exceptional sales performance in regions such as Europe, Asia, North America, and Latin America, underscoring its global appeal.

BMW Motorrad's success can be attributed to its compelling lineup of motorcycles that define their respective segments. The introduction of popular new models such as the powerful M 1000 R and the iconic R 1300 GS touring enduro contributed significantly to the brand's record-breaking sales in 2023. With a commitment to innovation and performance, BMW Motorrad continues to captivate motorcycle enthusiasts worldwide.

Global Sales Performance

The BMW Group's strong sales performance was not limited to specific regions. In the United States, a total of 395,741 BMW and MINI vehicles were delivered to customers, reflecting a remarkable growth of 9.4%. Europe witnessed sales of 942,805 BMW and MINI vehicles in 2023, representing a growth of 7.5%. In China, the largest automotive market, the BMW Group sold 824,932 vehicles, reflecting a growth of 4.2%. Germany, the home market of the BMW Group, witnessed the registration of 281,986 BMW and MINI vehicles.

A Glimpse into the Future

As the BMW Group looks ahead, it remains committed to its long-term vision of sustainable mobility and responsible action. The company's success in 2023 is a testament to its ability to set ambitious targets and achieve them. With a comprehensive range of fully-electric models, the BMW Group is well-positioned to shape the future of e-mobility and deliver cutting-edge vehicles that meet the evolving needs of customers worldwide.

The BMW Group's record-breaking sales and e-mobility growth in 2023 pave the way for a future where sustainable transportation is the norm. The company's strong brands, innovative technologies, and dedication to customer satisfaction position it as a leader in the global automotive industry. As the demand for electric vehicles continues to rise, the BMW Group's commitment to electrification ensures that it will remain at the forefront of the e-mobility revolution.

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