BYD Launches AI-Powered Smart Car Technology to Compete with Rivals

January 18, 2024

BYD, the world's largest electric car maker, has unveiled its AI-powered smart car system, aiming to enhance driving safety and comfort while competing with rivals on advanced technologies. The Xuanji smart car system, integrated with AI Large Model, possesses the industry's largest data foundation, empowering the Integrated Vehicle Intelligence system with continuous adaptation capabilities. This move is expected to accelerate the transformation of the auto industry.

Perceiving Changes Inside and Outside the Vehicle

The Xuanji smart car system developed by BYD enables the vehicle to perceive changes inside and outside in milliseconds, significantly improving driving safety and comfort. By leveraging AI technology, this system can adapt to various driving scenarios and make real-time adjustments to optimize the driving experience.

According to Wang Chuanfu, the chairman and president of BYD, the Xuanji smart car system represents a significant milestone in the company's pursuit of advanced technologies. With its ability to quickly process information and make informed decisions, this system is poised to revolutionise the way people drive and interact with their vehicles.

AI Large Model and Continuous Adaptation

At the heart of the Xuanji smart car system lies the AI Large Model, which serves as the foundation for the Integrated Vehicle Intelligence system. This model encompasses a vast amount of data, enabling the system to continuously adapt and improve its performance.

The Integrated Vehicle Intelligence system leverages the AI Large Model's capabilities to enhance various aspects of driving, including safety, comfort, and convenience. By analysing data from both inside and outside the vehicle, the system can anticipate potential risks, provide personalised recommendations, and streamline the overall driving experience.

Leading the EV Market

BYD's focus on advanced technologies has propelled it to become the world's top-selling electric vehicle (EV) brand, surpassing Tesla in the fourth quarter. The company's commitment to innovation and continuous improvement has resonated with consumers, resulting in increased sales of battery-powered vehicles.

To further solidify its position in the EV market, BYD plans to invest 5 billion Chinese yuan ($701.8 million) in building the world's first all-terrain professional test drive sites across China. This investment will not only facilitate the development of advanced technologies but also provide valuable insights for future vehicle enhancements.

Pioneering Autonomous Driving

BYD's dedication to innovation extends beyond its electric vehicles. In July last year, the company obtained a conditional testing license for L3 autonomous driving on high-speed roads in Shenzhen, making it the first car company in China to receive such a license. L3 autonomous driving refers to conditionally automated driving, where a human driver must be ready to take over within seconds.

This achievement demonstrates BYD's commitment to pushing the boundaries of autonomous driving technology. By combining AI-powered systems with autonomous capabilities, BYD aims to create a safer and more efficient driving environment.

Intensifying Competition and Profitability Challenges

While BYD continues to lead the EV market, the competition in China's EV industry is intensifying. Players like Nio, Xpeng, and Li Auto are vying for market share, resulting in a price war and squeezed profitability for Chinese EV manufacturers.

To stay ahead of the competition, BYD is strategically investing in advanced technologies and expanding its product lineup. The launch of the Xuanji smart car system is a testament to BYD's commitment to innovation and its determination to maintain its position as an industry leader.

The Race for Electric Dominance

The Chinese EV market has become a battleground for both established automakers and emerging players. Xpeng, Nio, Huawei, and Zeekr have recently introduced new EV models, aiming to gain an edge in this fiercely competitive market.

In addition to traditional automakers, consumer electronics companies like Xiaomi have also entered the EV space, unveiling their own car models. This influx of competitors underscores the growing importance of electric vehicles and the increasing demand for advanced technologies in the automotive industry.

Future Outlook

BYD's launch of the AI-powered Xuanji smart car system marks a significant milestone in the company's pursuit of advanced technologies. With its ability to perceive changes inside and outside the vehicle, adapt in real-time, and enhance driving safety and comfort, this system sets a new standard for intelligent vehicles.

As BYD invests in building all-terrain professional test drive sites and continues to pioneer autonomous driving, it solidifies its position as a leader in the EV market. However, with intensifying competition and profitability challenges, BYD must continue to innovate and differentiate itself to maintain its dominance in the rapidly evolving automotive industry.

Overall, the launch of the Xuanji smart car system showcases BYD's commitment to innovation, driving the company towards a future where intelligent, electric vehicles are the norm.

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